ANA: Gender diversity in ad industry improves, while ethnic inclusion stalls
2020/11/20 Leave a comment
Of note:
Dive Brief:
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Major advertisers have added more women to high-ranking marketing jobs, but ethnic diversity hasn’t improved in the past few years, according to a new survey by the Association of National Advertisers (ANA). The trade group’s Alliance for Inclusive and Multicultural Marketing found that the percentage of chief marketing officers (CMOs) among its members who are women grew to 52% this year from 47% last year and 45% in 2018.
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However, only 12% of ANA member CMOs and equivalents are ethnically diverse, compared with 26% of the almost 28,000 people in marketing departments who provided information about ethnicity, the survey found. A separate survey of 40 ANA board and other member companies found that 27% of senior-level employees are ethnically diverse.
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Among those senior-level employees, 5% are African American, compared with 13% of the total population of ANA members. Asian marketers make up 8% of senior-level employees, compared with 6% of the total, while Hispanic and Latino marketers comprise 8% of senior-level workers, but are 18% of the total. The report combines the results of three separate surveys of ANA members, ranging from CMOs to overall membership.
Source: ANA: Gender diversity in ad industry improves, while ethnic inclusion stalls