Hockey used to ‘Canadianize’ new immigrants and help grow the sport

Good initiative:

There’s an appetite for hockey within this new, largely untapped, market according to Dave Croutch, Director of the North York Hockey League.

He says introducing the sport to new immigrants is an effective way to build community and integrate them more seamlessly into North American life.

“If Billy and Johnny are talking about hockey in the playground at school, [some students] previously were not part of that conversation. But now that they’re playing the game, they are actually part of the conversation,” said Croutch.

Maple Leaf Sports and Entertainment donated hockey equipment to the effort. They acknowledged introducing hockey to new immigrants is a good way to grow the sport and add diversity to the game.

“You look at Nazem Kadri for the Toronto Maple Leafs and his ethnicity. It’s a great thing for the diversity of Toronto,” says Nilesh Chauhan, who’s with the MLSE Foundation.

“The most I enjoy about hockey is that now if we get our own rink, we can play as much as we want. Because before it cost a lot of money and we didn’t get enough ice time,” says Ayaan, a young boy who was donning a Maple Leafs jersey during the fundraiser.

Hockey used to ‘Canadianize’ new immigrants and help grow the sport – Toronto |

Hockey Night in Canada lineup demonstrates commitment to diversity (satire)

A very funny way to make a serious point:

Moore said the revamped HNIC will appeal to a new demographic, such as white men with brown hair and white men with darker brown hair.

“I think one of the beauties of Hockey Night in Canada is that is does get a broader audience, and we want to broaden that even more,” said Moore.

“This is not the same country it was 25 to 30 years ago,” Moore added, standing next to a group who represented a wide range of tie and suit fabric options.

A reporter — Simon Houpt of the Globe and Mail — did manage to ask, in the most deadpan way possible, about the lack of diversity.

“I love how diverse a panel we see up there on stage right now, are you intending to hire even more women to be on stage any time?” asked Houpt.

Moore seemed caught off guard and replied that more hiring announcements are in the works and the “full complement” would be in place by April. These hires would presumably “complement” the “dream team” trotted out on stage today.

Thumbs up for maintaining the status quo!

Hockey Night in Canada lineup demonstrates commitment to diversity |