SwiftKey Emoji Report – World Patterns of Use

Interesting reading and yet another indicator of attitudes (little surprise between the similarity between Canadians and Americans). Of course, this is among those who use emojis, so likely skewed towards a younger demographic:

  • Canadians score highest in emoji categories some may consider to be more American (money, raunchy, violent, sports)
  • French use four times as many heart emoji than other languages, and it’s the only language for which a ‘smiley’ is not #1
  • Flowers and plants emoji are used at more than 4X the average rate by Arabic speakers
  • Russian speakers use three times as much romantic emoji than the average
  • Australia’s emoji use characterizes it as the land of vice & indulgence, using
    double the average amount of alcohol-themed emoji, 65% more drug emoji than average and leading for both junk food and holiday emoji
  • Americans lead for a random assortment of emoji & categories, including skulls, birthday cake, fire, tech, LGBT, meat and female-oriented emoji

http://www.scribd.com/doc/262594751/SwiftKey-Emoji-Report 

About Andrew
Andrew blogs and tweets public policy issues, particularly the relationship between the political and bureaucratic levels, citizenship and multiculturalism. His latest book, Policy Arrogance or Innocent Bias, recounts his experience as a senior public servant in this area.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: