Oh, Canada! Ethnic marketing giving way to “post-multiculturalism”

Another illustration of how multiculturalism and diversity is part of the mainstream:

“You see marketers who want to portray the Canadian mosaic in their advertising, which is important. But people don’t even see it as a mosaic anymore; it’s just the way it is,” Evans said. “We’re becoming less sensitive to those things because they’re part of the norm.”

Oh, Canada! Ethnic marketing giving way to “post-multiculturalism”.

About Andrew
Andrew blogs and tweets public policy issues, particularly the relationship between the political and bureaucratic levels, citizenship and multiculturalism. His latest book, Policy Arrogance or Innocent Bias, recounts his experience as a senior public servant in this area.

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