Douglas Todd: Chinese interest in emigrating to Canada jumps 28 times

Kurland has it right that there is a big difference in interest, based upon web stats, and acting on those interests in terms of applications, as the US interest after Trump’s election demonstrated. 
IRCC web stats “immigrate to Canada” show a comparable increase in Chinese interest in Canada, but only about 21 percent (January-November 2019 compared to 2021). However, applications from China were essentially flat from 2019,  January-October for the same period in 2021 (2022 numbers have a time lag due to data entry delays). Admissions have also remained flat for the same period.
And of course, the share of China as a source of immigrants has fallen over past years for a variety of factors:
I have been following IRCC web stats for four years now and am not finding any significant correlation with applications and admissions:
China’s most popular internet search engine experienced a 28-times surge in residents looking up the terms “conditions to immigrate to Canada” during the populous country’s severe COVID-19 pandemic lockdowns.
According to an internal Canadian immigration department report obtained under access to information requests by a Vancouver immigration lawyer, the search engine Baidu saw soaring interest in “immigration to Canada” and “immigration” before it suspended use of the terms in April.

Source: Douglas Todd: Chinese interest in emigrating to Canada jumps 28 times

Immigration officials find own website ‘confusing and not user friendly’

From earlier experience with similar issues at Service Canada, the issue is not limited to website design or organization but more significantly reflects the intrinsic complexity of programs and processes. A more productive approach often involves simplification and streamlining of programs rather than trying to address more fundamental issues through web redesign:

It turns out Canada’s immigration officials are as confused as prospective immigrants and travellers by the information provided on their own department website.

“We expect clients to know just what to do because ‘it’s on the website,’ ” says an internal Immigration Department document from last year.

“Yet, even for immigration officers like ourselves, we often find the website to be confusing and not user-friendly.”

The document, prepared for an immigration management retreat last winter, shows senior officials grappling with how to improve communication with clients, including ways to simplify government response “to make it more responsive to the client’s actual needs.”

Also on the meeting agenda was a discussion about ways to combat the misinformation that clients face in bulletin boards, by immigration consultants and fraudsters.

Immigration lawyer and policy analyst Richard Kurland, who obtained the document through an access to information request, said he was not surprised by management’s concerns.

“Reducing correspondence is good for everyone. All that needs to be done is to allow (applicants and their lawyers) more access to their own file information,” said Kurland in an interview.

The ride-hailing service Uber, which allows users to follow the driver’s route on a phone app, should inspire change, he added.

“You should be able to see what is happening in your case all along the processing journey.”

The managers also complained about the huge workload created by people applying for visas to visit Canada. Many were initially refused because they were confused what documentation was required. However, they do get approved in their second attempt.

“While it is obvious to officers what we need to see, there is very limited information available on our official outlets helping to point applicants in the right direction,” said the immigration management’s meeting agenda.

Canada processes more than a million visitor visa applications a year and one out of five is rejected. Someone applying for a visa may just state the purpose of the visit as “travelling,” for example, without specifying he or she is here to see a Canadian sibling.

The department’s “vague and generic” refusal letters is the main cause of repeat applications from confused people over Canadian requirements, according to the document.

Kurland said the document underscores the need for immigration officers to be more flexible when processing applications that may include mistakes.

“How is the public supposed to get it right when these managers struggle?” he asked.

Source: Immigration officials find own website ‘confusing and not user friendly’