Can a Song Change the Meaning of ‘Jihad’? – The Daily Beast

Interesting approach – using a music video to influence opinion:

Spiegel tries to correct the misunderstanding of the word within the first minutes of the music video for “Jihad Love Squad” with a title card that reads: “Jihad: The spiritual struggle within oneself between good and evil.”

Now just so it’s clear, there is a jihad within Islam that means a holy war. But to most Muslims, the concept of jihad is part of the everyday struggle to the best person you can be. That is why Spiegel’s friend wore a ring bearing that word and why I know Muslims with the first name “Jihad.” (I can’t even imagine how tough that name is at the airport?!)

Spiegel, who was born in New York but is now based in Los Angeles, increasingly became concerned over how the song, and especially the video, would be received by both the Muslim community and the Muslim haters as the released date approached.

He fully gets that the anti-Muslim bigots could target him. After all in 2013 when the Council on American-Islamic Relations spearheaded a campaign to redefine the word “jihad” with a series of ads, it was met with outrage by the queen of anti-Muslim bigotry, Pam Geller.  She even spent money to put up ads to define jihad in the most negative light possible in hopes of stoking the flames of hate against Muslims.

On the flip side, Spiegel is keenly aware that some Muslims may watch the video and believe that he’s not deconstructing a negative stereotype about Muslims, but perpetuating it.  And to be honest, some will likely see it as that. I showed the video to a cross section of Muslims and some did voice concerns that the video could be misunderstood.

The music video, which Spiegel directed, was beautifully shot in India. It opens with a woman greeting customers at a restaurant. She then goes into a backroom, straps on what appears to be a suicide vest, covers herself in a full burka and heads out in to the street.  She soon walks into a schoolyard where young kids playing see her and freeze in apparent fear. As the tension builds, she presses the button to activate the vest.

But as you can imagine, there’s a twist. Instead of an explosion of material that can kill, it releases different colored powders, the type used in the Hindu festival of colors known as “Holi.” Spiegel explained that the powder represents the woman spreading love, not death.

Can a Song Change the Meaning Sam Spiegel of ‘Jihad’? – The Daily Beast.