Uber CEO Dara Khosrowshahi’s new rule: ‘We do the right thing. Period.’

Not a bad list. The test will be in implementation (e.g., Google’s earlier commitment to “do no evil”):

For those interested, here’s the whole list of new rules:

Uber’s Cultural Norms

We build globally, we live locally. We harness the power and scale of our global operations to deeply connect with the cities, communities, drivers and riders that we serve, every day.

We are customer obsessed. We work tirelessly to earn our customers’ trust and business by solving their problems, maximizing their earnings or lowering their costs. We surprise and delight them. We make short-term sacrifices for a lifetime of loyalty.

We celebrate differences. We stand apart from the average. We ensure people of diverse backgrounds feel welcome. We encourage different opinions and approaches to be heard, and then we come together and build.

We do the right thing. Period.

We act like owners. We seek out problems and we solve them. We help each other and those who matter to us.

We persevere. We believe in the power of grit. We don’t seek the easy path. We look for the toughest challenges and we push. Our collective resilience is our secret weapon.

We value ideas over hierarchy. We believe that the best ideas can come from anywhere, both inside and outside our company. Our job is to seek out those ideas, to shape and improve them through candid debate, and to take them from concept to action.

We make big bold bets. Sometimes we fail, but failure makes us smarter. We get back up, we make the next bet, and we GO!

via Uber CEO Dara Khosrowshahi’s new rule: ‘We do the right thing. Period.’ – Recode

Uber: Diversity Chief Bernard Coleman Speaks in Interview | Time.com

Not the easiest job in the world:

Bernard Coleman jokes that his first week on the job at Uber was all he got as a “honeymoon period.”

He had logged little time as the company’s new head of diversity this January — the same job he did for Hillary Clinton’s presidential campaign — before the hashtag #DeleteUber began trending. But while that PR firestorm (related to Trump’s controversial immigration order) was the start of months of tumult for the company, it was also proof to Coleman that he had chosen the right gig following an intense election. “The only difference between Uber and a campaign is campaigns end,” he says.

TIME spoke to Coleman in late May for a feature on diversity and inclusion in Silicon Valley, and while he declined to comment on the investigation into Uber’s workplace practices being carried out by former Attorney General Eric Holder’s law firm, he did talk about his own assessments of the company. Though Uber has acknowledged, repeatedly, that parts of its culture are “broken,” Coleman says the culture isn’t as “toxic” as it often appears in the media: “I don’t think could get this big or survive if it were so toxic. It would destroy itself.”

Do you think the amount of scrutiny that Uber has been getting for diversity issues is fair?

No. … On the campaign, we had to contend with [scrutiny]. As we’d scale, people would say, ‘Look at them, they didn’t move the needle at all.’ It’s like, if you look at how we’re scaling and how difficult it is to even maintain your diversity numbers, let alone increase them … It can be disingenuous, in terms of understanding.

So moving the percentages becomes difficult.

More and more difficult. I wish people would call that out. But I understand we should do better, and Silicon Valley has been known for not doing so well. Working here at Uber, I think we can do better.

The industry as a whole has gotten a lot of scrutiny on diversity and inclusion issues. Why do you think that is?

For one, you have these talented and smart people and they’re solving all these other things and creating these wonderful innovations, products. You would think they could solve for this, if they put some of their effort into it … And I really do think it’s about scale. You start off with a small thing where you’re working on a product and that’s where all your focus is … If we need to get this thing launched or hit this city, that’s the priority. If my thoughts are on that, those other things fall by the wayside … You think of it as — I’ll get to that, I’ll get to that. And next thing you know, it’s a much bigger thing than you could have anticipated. And I don’t think it’s unique to Uber or Silicon Valley. I think it’s a general problem.

….One thing some tech companies have struggled with is that, inadvertently or not, they’ve turned out to be places where young white males have a better chance of success. Has Uber’s culture been that way?

If it’s built that way, in the beginning, if you’re a venture capitalist, and you’re a small group, then you suffer from culture myopia. You can’t see it. [Unless] you expand your circles, you’re not going to understand or fully appreciate how that culture is impacting others … That is why Silicon Valley is structured that way, just because when it first starts, maybe that core group is not extremely diverse. So we’re all sharing the same world view, and I’m not going to see the issues a black person or a woman might encounter, because it’s just not my reality.

….In terms of Uber’s first diversity report, released in March, what did you see as the most promising numbers and the most troubling numbers?

I was surprised that our women levels were that high … It’s 36.1%. We’ve got 13.9% to get to at least parity. So obviously there’s way more to do, but that was a happy surprise. Then our diversity numbers were like 50% people of color. Even though it’s over-indexed in some areas, that still was very surprising. Another one was our African-American numbers were actually much higher than [other companies in the tech industry] … I would like to see more women and people of color in leadership. That’s one thing that’s critically important, trying to build leadership pipelines to help folks.

Based on your assessments so far, what are the biggest challenges for women working at Uber?

Just feeling safe and supported. You want to know there are opportunities. You want to know you’re going to invest in me. You want to make sure I’m advancing. It’s called promotional velocity, that I’m getting promoted at the same rate as others, so that when I look to my left and my right at my peers, we’re in the hunt. … I don’t think [it’s any different for women than for men]. I just think it’s different levels and intensity. People of color, same things. Everyone’s feeling the same things.

Source: Uber: Diversity Chief Bernard Coleman Speaks in Interview | Time.com

John Ivison: Uber is unlovable, but the federal Liberals were wrong to bash them with a tax

I don’t understand the logic behind Uber being exempt from the HST. The HST is paid by taxis, Uber’s closest competitor, and innovation should not mean an exemption from paying for government services. Uber drivers access medicare and other public services and thus should not be undermining funding for these same services.

Paying HST would not change the fundamentals behind technological disruption, just ensure a more level playing field.

Personally, I was insulted by Uber’s request that I email my MP in support of their position. Instead, I emailed her stating my opposition to Uber’s position:

Travis Kalanick, Uber’s co-founder, has spoken about his desire to eventually move to self-driving cars for Uber vehicles.

Children born in 2017 might never need to learn to drive. As a discussion paper authored by the University of California’s Adam Stocker and Sura Shaheen pointed out recently, automated vehicles and shared mobility applications will have become accepted technology by 2030 and may come to dominate ground transportation by 2050, revolutionizing the car industry in the same way that mobile phones have transformed the telecom industry. This will take millions and millions of cars off the road.

Instead of penalizing Uber drivers and customers, a more sensible way of levelling the playing field with the taxi industry would have been to remove the exceptional circumstance under which all drivers are obliged to pay sales tax if they earn less than $30,000.

If the Liberal government is as keen to innovate as it claims to be, it should reverse the direction of public policy and encourage private transportation companies like Uber and its competitor, Lyft.

Uber has some maturing to do when it comes to the way it treats its employees, its customers and its competitors. But its dynamic pricing, ride-sharing technology is here to stay and it will change global transportation systems for the better. Ottawa should be onside.

Source: John Ivison: Uber is unlovable, but the federal Liberals were wrong to bash them with a tax | National Post

Does ‘sharing’ mean caring? – AirBnb, Uber and McDonald’s

Good piece by Francis Woolley on the risks to social inclusion with the rise of sharing services like AirBnB and Uber:

The idea of rating might seem fair. People who do bad things, such as making drivers wait or spilling red wine on the carpet, get bad ratings and are punished. Yet once a service starts rating customers, it becomes a bit less impartial; a bit less like McDonald’s, where almost everyone receives the same quality of service. Highly rated customers get a ride right away; low-rated customers wait longer.

But taxi drivers have always had to find ways to avoid bad fares and seek out good ones. In the past, drivers have made snap decisions about whether or not to pick up a potential passenger on the basis of that person’s appearance – characteristics such as their clothing, age or race. But anyone can get a good rating on Uber by being ready on time and giving generous cash tips to the driver. A world where the people who get rides quickly are those who have earned a high Uber rating seems fairer than one where the people who get rides quickly are those whose skin tone holds the promise of a more generous tip.

But what about AirBnB, which insists that users post a clear, frontal face photo? A photo that reveals a user’s age, race and gender?

There is ample scholarly evidence of discrimination in housing markets. Women, people with good jobs and those with the right ethnic origin find it easier to obtain rental accommodation. There is also growing evidence of discrimination in online markets. For example, an experiment by economists Jennifer Doleac and Luke Stein found that online photos made a real difference to the selling price for goods. A used iPod held in a black hand sold for, on average, 11-per-cent less than the same iPod held in a white hand. IPods held in tattooed hands sold for 10-per-cent less than iPods held by the tattoo-free.

The sharing economy puts power in the hands of the people. Unfortunately people can be real jerks. It is easy to criticize McDonald’s, and those worker-exploiting, tax-avoiding multinational corporations. But McDonald’s makes a substantial contribution to human dignity every day by providing millions of people with good (or good enough) coffee at a reasonable price, free WiFi and a washroom.

Does ‘sharing’ mean caring? – The Globe and Mail.