While I agree with Todd’s views that we are a mix of identities, I think he goes too far in over interpreting the Canadian Race Relations Foundation poster.

After all, the poster is simply trying to say look at the person first, treat them equally and fairly, it doesn’t preclude further curiosity and discussion or ignore the various identities we have. And that no group is monolithic; one has to look at the individual and get to know them as a person, not a stereotype:
The poster is promoting confusing ideas about racism by telling viewers the only thing anyone should be concerned about regarding anyone is that they are “Canadian!”
But everyone in Canada has multiple identities.
They are shaped in part by being Canadian. But they are also shaped by their ethno-cultural background. They are shaped by being members of a religion (or not), by being female, by having roots in certain countries, by their economic status, by their familiarity with certain languages, by their family status and a host of other things.
Many factors make up who we are.
Multiculturalism should not be about assuming everyone is the same, ie. “Canadian.” That is not the end of our identities. But anti-racism groups like this act as if we should think and believe everyone is the same.
It’s dangerous teaching. They’re stifling curiousity. And what they are doing has potential to poison relations in Canada between people from different ethno-cultural-religious groups.
What’s wrong with this Canadian anti-racism poster? | Vancouver Sun.
Disclosure: I was an ex officio Board Member of the CRRF as part of my duties as DG – Citizenship and Multiculturalism