In politics, it’s dangerous to take the low road: Bruce Anderson
2015/03/21 Leave a comment
Bruce Anderson, is his usual diplomatic way, makes strong points about wedge politics, topical given some of the comments by Conservative MPs in particular:
They [political strategists] know that voters have had a bellyful of manufactured drama – politicians getting hot and bothered about issues that shouldn’t be at or near the top of the agenda.
For one reason, the audience can spot the manipulation. It’s like a magic trick when the audience has figured out how the illusion is done: not only is it not entertaining, it’s awkward and embarrassing. At best, voters might just ignore you, because they know the tactic is not serious, just a game.
But the bigger reason to hesitate is the risk of starting a hazardous chain reaction, one that gets outside your control quickly. When you use a controversial issue to rally your base, there is a greater risk of also hardening and energizing your opponents too.
There are highly skilled and experienced campaign teams all across the spectrum, people who know how to turn a wedge attack aimed against them into an opportunity to raise money and ire and generate a backlash.
The late U.S. politician Adlai Stevenson (who twice failed in presidential bids against Dwight Eisenhower) said, almost 60 years ago, “the hardest thing about any political campaign is how to win without proving that you are unworthy of winning.”
It would be naïve to suggest that we’re in for a new golden age of only positive campaigning. But a pretty fair case can be made that voters are noticing and responding well to high-road campaigning, which reveals how fed up they are with the opposite.
And the smartest campaigners know that wedge issues are becoming less like a magic potion for electoral success, and more like nitroglycerine: a choice that could go pretty badly, if fumbled.
In politics, it’s dangerous to take the low road – The Globe and Mail.
