ICYMI – Jamie Sarkonak: The CRTC’s top-down diversity mandate comes for Big Streaming ICYMI

While some like Sarkonak find this ill-thought, there is a history behind these initiatives as many government programs overly favoured previous beneficiaries or incumbents rather than ensuring better representation. And having good or better data is a basic (the Employment Equity Act relative success is arguably largely based on public diversity reporting:

…In addition, the Broadcasting Act now states that the broadcasting system should support programming created by and for non-white communities. While it didn’t outright state that quotas and demographic tracking were now required, that’s increasingly how it’s being interpreted.

In its decision to mandate the collection of diversity statistics, the CRTC notes that some television and radio broadcasters are currently required to include statistics on the presence of women in “key production roles” and track spending on content by Indigenous and official language minority producers.

It considers those data collection initiatives a success, and thus, “the Commission is of the view that the report lends itself well to be expanded to gather information on all equity-deserving groups (specifically, racialized people, people with disabilities and individuals who identify as 2SLGBTQI+, in addition to women).”

Big online streamers operating in Canada under this new regime will have to submit these diversity statistics as part of this. The current lack of data, the CRTC complained, “results in a partial picture of production spending and representation of equity-deserving groups in the production sector.” That information is important because it helps to “monitor compliance and trends and to ensure policy goals are met, especially when it comes to representation of equity-deserving groups.”

We aren’t at the point where the CRTC is ordering Netflix, HBO and Paramount+ to spend a minimum proportion of their production budgets on “diverse” shows and production teams, but we’re awfully close. In 2022, the CRTC ordered the CBC to do just that with its budget for commissioned TV and documentary programs. This year, the English side of CBC was required to dedicate 30 per cent of spending in that category to “diverse” production teams.

Last year, the CRTC also announced that it would be taking a five per cent cut from online streamers to redistribute to industry groups in Canada whose missions include the advancement of DEI in broadcasting. And in July, the CRTC tweaked its funding formula for online news to incentivize coverage of “diverse” communities….

Source: Jamie Sarkonak: The CRTC’s top-down diversity mandate comes for Big Streaming