Toronto-area Muslims working to change religion’s public perception

Interesting approach:

While last year’s inaugural campaign saw 85 ads run inside TTC cars and platforms, and focused on messages of compassion, this year’s, on station platform posters, will focus on practical advice. “We want to show that Islam is not just a religion in a mosque. It’s a way of life.”

One of the posters quotes the Prophet Mohammed as saying “Do not waste water even if you are standing at the banks of a flowing river.” Others cover finances, relationships, community, and health.While some have questioned the allocation of such funds toward what essentially amounts to PR, rather than toward charity efforts in Syria, for example, Ms. Kamal defended their focus by saying other organizations do that and she contributes, but Muslims also need to spend money on building a better community where they live.

“I shouldn’t just be caring about back home and forget about the land I’m staying in,” she said.

Toronto-area Muslims working to change religion’s public perception – The Globe and Mail.