Can Virtual “Racism” Evoke Empathy? | There’s an App for That

Interesting concept, poor execution.

The app creators seemingly hope to reach people who discriminate against others, and to encourage these users to change their ways — after virtually experiencing “racism.” This limits their target audience to conscientious racists. And if there are such self-aware racists, are they really so oblivious to what needs to change?

Perhaps this app could better achieve its goals if it chose a name that didn’t perpetrate misconceptions and stereotypes, and if it marketed itself as a resource for multicultural education programs, practical diversity trainings or even sensitivity workshops.

Imagine if the app were renamed to reflect reality: Being Different Is Normal — But It Ain’t Easy.

Can Virtual “Racism” Evoke Empathy? | Re/code.