Coca-Cola Super Bowl ad: Can you believe this reaction?
2014/02/06 Leave a comment
Sigh ….
Coca-Cola Super Bowl ad: Can you believe this reaction?.
And from Commentary, a reminder that American Conservatism need not be intolerant:
What a weird and disturbing reaction. The ad was hardly “in your face.” It was in fact an affirmation that people from different cultures and lands and tongues are drawn to America and can love her, not because it’s their native land but because it’s a special land. America is, in the words of Ben Wattenberg, the “first universal nation.” The Coke ad beautifully captures the spirit behind the phrase on the Seal of the United States: E pluribus unum, “Out of many, one.”
This is something that not all that long ago nearly all conservatives would have understood. Yet today the ad by Coke is interpreted by some figures on the right as divisive and offensive, a Trojan Horse for immigration reform, as part of the Culture War. And the unmistakable message being sent by these individuals is that people of other cultures are aliens and threats and are therefore unwelcome. “Keep your mouths shut when it comes to our patriotic songs” is the message Messrs. Beck and Bolling are sending. What a brilliant way to appeal to a nation that is becoming increasingly diverse and multicultural.
