Is the Conservatives’ Canada 150 roadmap out of step with the public? – Politics – CBC News

Not terribly surprising, as I have not seen focus group or polling results that indicate otherwise (if any of my readers have, please share):

According to TNS Canadian Facts, which conducted the research, when asked what “characteristics” should be front and centre in the design, the key adjectives put forward were celebration, pride, party, multiculturalism and immigration, diversity, history, youth and unity.

“From the words that people chose to describe this event, it is clear that the communications should focus on the celebration of Canada’s diversity and multiculturalism as a country, as well as appeal to the younger generation as much as possible” the report concluded.

The thematic mismatch may go deeper than logos or keywords, however. …

The Canada 150 website encourages Canadians to “celebrate and reflect on Canadian patriotism, sacrifice and commitment to service, the value of personal responsibility, hard work and family, national stability, the rights and duties of citizenship, and fairness and inclusiveness.”

Is the Conservatives’ Canada 150 roadmap out of step with the public? – Politics – CBC News.