Canada’s First Hijab-Wearing Television News Reporter Is Using Her Difference To Break Barriers: Forbes

Interesting profile:

Canada is a country known for it’s multiculturalism, and nowhere represents that better than Toronto. As the fourth largest city in North America and the most diverse metropolitan area in the world, Toronto is home to people of all racial, religious, and cultural backgrounds. From Greektown to Little Jamaica, from food festivals to musical showcases, from the ringing bells of churches to the prayer calls of mosques, the corners of the world convene in Toronto. But despite this rich diversity, a hijab-wearing Muslim woman had never anchored a major newscast in the city, or anywhere else in the country. Not until 2015. Not until Ginella Massa.

Massa made history two years ago when she appeared on televisions across the Greater Toronto Area on CityNews Toronto’s late night news show. While Muslim women had anchored newscasts in Canada before, none had ever done so in a hijab.

The gravity of this was not lost on Massa. “When I have young girls coming up to me saying how excited they are seeing someone like me in a mainstream medium, and that it makes them feel like it’s something they too can aspire to be, that’s what keeps me encouraged and inspired to keep doing the work I’m doing,” she explained.

“My mother was the one who suggested that I might want to pursue a career in broadcasting, given my loquaciousness, my inquisitive nature, and my ability to easily connect with all different kinds of people. When I questioned whether I could be given a chance on broadcast TV, she would tell me, ‘just because it hasn’t been done before doesn’t mean you can’t be the first,’” Massa recalls.

Massa pursued a degree in journalism and later worked as a digital content editor for the website of a small news station. But getting an anchor role is a considerable challenge for aspiring news reporters with no on-air experience. So, Massa, decided to create an opportunity for herself. Together with her friend, Maleeha Sheikh, Massa co-produced an online web-series. Though they didn’t have a huge budget or audience, the episodes were good footage for their portfolios and demo reels and proved they had essential industry skills.

It paid off. “We only ended up doing 4 episodes because a month later [Sheikh] got offered a job reporting on a morning show, and I landed my first on-air gig about 4 months later,” Massa notes.

Ginella Massa’s first newscast

Of course, the journey to that job did not come without fears and apprehensions. Though Massa never worried about her abilities or the quality of her work, before getting hired on at CityNews, her concern was that networks would hesitate to hire her for fear of controversy or backlash in response to the outward display of her faith. But a mentor encouraged Massa to embrace her difference and position it as an asset, and that’s precisely what she did.

In interviews, Massa encouraged the directors she met with to see the importance of reflecting the diversity of their audience. In a city where more than half the population is made up of visible minorities, hiring a hijab-wearing Muslim woman was not a risk, it was a willful decision to include the voices of communities that are often left unheard.

Now, with every broadcast, Massa not only reminds Muslim girls that they could one day be anchors too, she also continues to challenge the stereotypes and misconceptions her colleagues and viewers might hold.

“I recognize that some of the people I work with would otherwise never have any interaction with a Muslim, and it’s opened their eyes and made them realize that Muslims have a vested interest in our society, that we’re intelligent and talented, and we care about the same issues as many Canadians,” Massa notes.

Massa hopes that her role will continue to inspire other Muslim women to go after roles in the public sector where they can help change the negative narratives around what women of her faith can achieve. She extends that same message to women and girls of all faiths, races, and cultural backgrounds who might feel that they don’t belong in the spaces they dream of occupying.

The advice she offers is universal: “Don’t let anyone else silence your dreams because of their perception of what you can or cannot achieve. You’re going to have to work hard to overcome those barriers that people will try to put in front of you. Be persistent, don’t give up, and work on being the best, so no one can ever have a reason to say no.”

via Canada’s First Hijab-Wearing Television News Reporter Is Using Her Difference To Break Barriers