Canada’s education sector has a new idea to lure international students back. Here’s what it is

Doesn’t appear to be a new idea:

…Niagara College president Sean Kennedy said Canada has remained a safe and welcoming country known for its progressive values, cultural diversity and quality education. 

“The messaging to the world through this campaign will be, ‘Come and grow your future as a global citizen,’” said Kennedy, whose school saw international applications drop by half and lost 40 per cent of international enrolment in the past year.

For graduates, that could mean returning home after an amazing education and international experience or staying and working for those who fall in love with Canada, he said.

“Both paths are really laudable, commendable and worth considering,” Kennedy noted. “It’s a bit more of a balanced approach. What we’re offering here is a chance to grow your skills and knowledge and expertise, but also to grow as a person.”

Source: Canada’s education sector has a new idea to lure international students back. Here’s what it is

Canadian universities raise alarm over international student visa cap 

No surprise and self-serving for the most part:

Canadian postsecondary schools are warning that a federal cap on international student visas could have unintended consequences that will hurt institutions under financial strain and risk damaging the country’s image as a study destination.

Larissa Bezo, president of the Canadian Bureau for International Education, said Ottawa must avoid what she called “simplistic, short-term solutions” that would damage Canada’s reputation as a welcoming, attractive country to international students. [as if the current policies are not already doing so]

Source: Canadian universities raise alarm over international student visa cap

How Canada can fix its ‘predatory’ relationship with international students

Good long read on the university and college cash cow and a program that has increasingly deviated from an education to a labour program, with some interesting insights from Australia.

While bit over the top, this money quote has an inconvenient truth:

“The whole objective of international education is just to make money and to grow the economy. It has really little to do with education,” says Kahlon. “If we’re honest about what the international education strategy is, it is just to raise Canada’s GDP.”

Canada’s international education strategy has been an undisputable success — the envy of other nations — attracting foreign students to come and study with the promise of work opportunities and the prospect of permanent residency and citizenship.

Over the years, the campaign has injected billions into the economy, created a pipeline of immigrants and fuelled a post-secondary education sector that struggled with declining public funding and falling domestic enrolment.

But that successful formula and unfettered growth seems to have reached a tipping point.

Students who are falling through the cracks are starting to question whether their investment of time and money, by way of hefty tuition fees, is paying off.

And Canada doesn’t need a crystal ball to see what lies ahead.

“A CASH cow is all very well, and a fine thing when it is happily chomping in the field. But what happens when it grows horns, turns nasty and demands that you feed it more and look after it better?”

That was a question raised in an article published in The Age, one of Australia’s oldest and most reputable newspapers, back in 2008. At the time, Australia was seeing an exponential growth in international enrolment that made the then-$12.5 billion international education sector its third-largest export after coal and iron.

“There is pressure on the industry from without and within. Increasing competition from foreign universities in the global race for market share, Australian universities at capacity, and a growing perception that Australia’s international students have been exploited on one hand, and neglected on the other, are biting hard,” the story continued.

There were other reports about international students in Australia being “underpaid and exploited” as a labour underclass, of students struggling with social isolation, feeling unhappy with the immigration prospects and facing “severe overcrowding” in rooming houses, including one extreme case where 48 students were living in a six-bedroom property.

Canada has been following a similar trajectory, some say.

The pandemic has further exposed international students’ precariousness and our country’s disjointed education and immigration systems, which leave students disillusioned amid a patchwork of support that relies on the goodwill of the schools, employers and local communities.

More and more international students in Canada are publicly complaining about exploitation and wage thefts by bad employers and landlords, the financial and emotional hardship of the journey, and the unfulfilled immigration dream sold to them by unscrupulous education recruiters.

Increasingly, there’s a recognition that what they have been promised is not exactly what they’re getting. while studying in Canada is not a guaranteed pathway for permanent residence that many expect.

It’s led to a growing chorus of voices calling on the Canadian government to refresh its strategy to ensure its international enrolment growth is sustainable and its appeal as a destination of choice will last.

But what would a reset, recalibrated international student program look like in Canada?

There is some no shortage of possibilities.

Resetting Canada’s international education strategy

The Canadian government launched an aggressive campaign in 2014 to boost its annual number of international students to more than 450,000 by 2022.

The country has long surpassed that goal.

Last year, there were 845,930 valid study permit holders in Canada, which rose to 917,445 as of Sept. 30 of this year.

International students, through their spending and tuition, contribute $22 billion to the Canadian economy and support 170,000 jobs in the country.

Those international students, who typically pay up to four times more in tuition than their domestic counterparts, are a godsend to many Canadian colleges and universities to help fill classroom seats and keep courses open for domestic students who otherwise would’ve had fewer options from which to choose. They are also embraced by employers desperate for temporary help at gas stations, restaurants and factories to keep businesses running.

Yet there have been increasing public calls for the federal government to better align academic goals, Canada’s economic needs and the interests of students.

The RBC has recently recommended Ottawa to be more strategic in leveraging and expanding its international student pool in the global race for skilled workers post-pandemic; the Conference Board of Canada in a separate report urged better co-ordination to ensure the number of international students admitted are in line with thelevel of permanent residents admitted each year to avoid further “friction.”

Australia moved to reset its own system.

International enrolment there had blossomed from 256,553 in 2002 to 583,483 in 2009 as migrants were drawn by the opportunities to work and stay in the country permanently before Canberra decided to rein in an unruly sector by “desegregating education and immigration.”

Australian officials began asking education institutions to register international education agents who worked for them and to review their performances based on student enrolment outcomes.

The bar for permanent residence was raised and limited to those who completed degree-level programs, postgraduate programs and regulated professions such as nursing, engineering and social work.

All applicants must submit a statement detailing their personal circumstances and why they pursue a particular program in Australia. Each is assessed based on the study plan, as well as factors such as the economic situation, military service commitments and even political and civil unrest in the person’s home country to make sure they are “genuine temporary entrants.”

Today, international education is still worth about $34 billion (Canadian) to Australia’s economy, with 418,168 in higher education out of 882,482 students in international enrolment in 2020. The rest were mainly in language training and vocational schools.

International students, meanwhile, go where the opportunities are. Experts say students traditionally turn to other jurisdictions with fewer perceived barriers when countries such as Australia restrict the pipeline.

Students “are using commercial agents to find the cheapest, most affordable routes there are,” says Chris Ziguras, a professor at RMIT University in Melbourne, who studies the globalization of education.

“At the moment, I think there’s a lot of students clearly voting with their feet and choosing that pathway into Canada over other pathways which are more expensive, more difficult and more restrictive. And that’s why we’re seeing the bulge there.”

A patchwork of settlement supports for foreign students

Noor Azrieh didn’t know anyone in Canada when she came to Carleton University in 2018 for a four-year journalism and human rights program. The 22-year-old Lebanese says she has had issues finding housing and skilled jobs because of her temporary status.

Landlords would often ask for six-to-eight-month rent deposits and demand a Canadian guarantor, while employers lost interest in hiring her once they found out she was here on a time-limited post-graduate work permit.

“It feels like you are doing this entirely alone. And maybe that’s just how it is,” says Azrieh, who works full time as an associate producer at CANADALAND. “Maybe I wasn’t ready to move across the country, across the globe, to a country that I didn’t know. But it felt like I was doing everything alone.”

.Colleges and universities are educational institutions, and some don’t have the capacity to properly support international students, who lack access to the kind of settlement services designed exclusively for permanent residents.

In light of the service gaps, immigrant agencies in B.C. now provide support for international students and temporary foreign workers through one-on-one information and referral, workshops and support groups.

Nova Scotia also launched a pilot program recently that offers international students in their final year help with career development opportunities and community connections to successfully transition to permanent residence.

However, these supports are piecemeal and it’s unclear who is responsible for the costs and the students’ well-being, says Lisa Brunner, a University of British Columbia doctoral student, whose research focuses on immigration, higher education and internationalization.

“If you’re coming from an institution’s perspective, my goal is to support students in their education and their experience in Canada, versus the government saying, ‘OK, we want to support this person because they’re a future immigrant and we want to retain them,’ ” she says.

“Those are two different types of services.

“The way it’s structured now works well for the government, because essentially the students themselves are responsible for the settlement process. Either they acquire the capital that’s necessary to succeed in the labour market to qualify for permanent residence or they don’t. In this way, the government doesn’t have to fund the services.”

“We all acknowledge giving access to students to those (settlement and support) services from the beginning of their journeys would be a tremendous return on investment for Canada,” says Larissa Bezo, president and CEO of the Canadian Bureau for International Education, a not-for-profit organization that aims to promote and advance Canadian international education.

“There’s a shared responsibility that we have … And in a federation like ours, that’s complex. I’m under no illusion. But we need to do a better job of connecting these dots.”

Coming out of the pandemic, Bezo says, Canada’s global brand has remained strong as Canadian governments and the sector pivoted in supporting international students through the crisis as other countries such as Australia asked their students to go home.

Clear messaging to international students

Balraj Kahlon, who co-founded One Voice Canada in British Columbia in 2019 to support and advocate for international students, says Canada’s international education strategy has been “ruthlessly” successful.

“The whole objective of international education is just to make money and to grow the economy. It has really little to do with education,” says Kahlon. “If we’re honest about what the international education strategy is, it is just to raise Canada’s GDP.”

He says the country’s international enrolment has increasingly been coming from the working poor in developing countries, lured by Canada’s relatively low tuition fees, the chance to work and make money to pay off family loans for the studies, and sometimes misinformation by unscrupulous education agents about the direct pathway for permanent residence.

He says many international students these days are pursuing the cheaper and shorter programs at colleges with the sole intent of immigration, even if they know they can’t afford the tuition fees and their courses won’t get them beyond a warehouse, factory or retail job.

Yet, he says many can’t resist the allure of the opportunity for permanent residence and a life toiling in low-wage, low-skilled jobs in Canada that still pay more than what they would earn back home.

If the international education strategy really aims to attract the best and the brightest, he says, permanent residency should be limited to the students who are at the top in their fields by lowering their tuition and making schooling affordable to them.

“Until you get rid of the profit motive, problems are going to keep coming, because the incentive is always just more numbers,” says Kahlon.

Sixty per cent of international students do plan to apply for permanent residence in Canada, but only three in 10 international students who entered the country in 2000 or later ended up obtaining permanent residence within 10 years.

While some fail to complete their education or secure employment for immigration, others find opportunities elsewhere and leave.

“Higher-education admission policies and procedures have a very different goal than the admission criteria for economic immigrants,” says Grunner, the UBC researcher. “That difference is not always clear to students before they come to Canada.

“The message they get is that Canada wants international students. That’s the policy message that gets communicated. International students are desired by Canada for their labour. We got that message very clear because it says that international students can now work for the next year with unlimited hours. And international students are desired as potential immigrants.”

Diversifying where and what students choose to study

Paul Davidson, president of Universities Canada, says there is capacity to absorb more international students, though that capacity isn’t evenly distributed across the country.

Governments, education institutions, immigrant settlement agencies, local communities and employers all have a stake in ensuring international students’ experience and well-being, he says.

“It’s really important that international students get credible information and are supported in every step of their training,” says Davidson, whose organization is the voice for 93 Canadian universities. “There are people making false claims about what their experience in Canada will be and we need to call that out.”

Denise Amyot, his counterpart at Colleges and Institutes Canada, says the federal government not only needs to diversify the source of international students here (currently 35 per cent from India; 17 per cent from China; and four per cent from France), but also where and what they choose to study.

Her organization released a report last year, calling for new permanent residency streams and supports for colleges to improve their labour market outcomes.

“I would be in favour of accelerating permanent residency for students that are in the areas of skills that we need,” says Amyot, who also would like to see international students be eligible for government-funded co-op and job programs.

“It’s important that students do their homework (and ask), ‘How I will be integrated into the community,’ where they look at the best possible scenario for what they want to do and what’s their intentions moving forward.”

Global Affairs Canada says the government has aimed to diversify the countries of origin of its international students, promote study opportunities, especially outside of major urban centres, and showcase sectors to highlight areas of labour shortages and encourage study in those fields through digital marketing initiatives.

Several targeted international ad campaigns will be carried out to promote programs in STEM, artificial intelligence and quantum technologies, the department says. Consultations are underway to renew the country’s international education strategy.

Striking a balance

Sana Banu, an international student from India, can’t say enough about the amazing experience she’s had at Kitchener, Ont.-based Conestoga College, despite all the challenges her peers face and a pathway to permanent residence that’s full of pitfalls.

It has given her experience that has pushed her out of her comfort zone, says the 29-year-old, who came here in 2018 to study marketing and communication with an undergrad degree and eight years of work experience in advertising back home.

International students are a diverse group, each with their expectations and intentions, and it’s impossible to generalize everyone’s experience.

To Banu, the issues come down to equity — whether it’s about the hefty and uncapped international tuition fees or job opportunities that usually favour permanent residents and citizens.

“The relationship shouldn’t be predatory,” says Banu, president and CEO of Conestoga’s student association, who was recently invited to apply for permanent residence. “It’s a mutually beneficial relationship that international students provide to Canada and Canada provides to international students.

“It’s important that everybody sees the human side of an international student rather than just as a resource to fill your economic gaps and contribute to your economy exclusively. They are humans, who are coming here with expectations, dreams and hopes. And you could do a lot more in treating them with more dignity, equity and compassion.”

Source: How Canada can fix its ‘predatory’ relationship with international students

Canada’s international education strategy has been an undisputable success — the envy of other nations — attracting foreign students to come and study with the promise of work opportunities and the prospect of permanent residency and citizenship.

Over the years, the campaign has injected billions into the economy, created a pipeline of immigrants and fuelled a post-secondary education sector that struggled with declining public funding and falling domestic enrolment.

But that successful formula and unfettered growth seems to have reached a tipping point.

Students who are falling through the cracks are starting to question whether their investment of time and money, by way of hefty tuition fees, is paying off.

And Canada doesn’t need a crystal ball to see what lies ahead.

“A CASH cow is all very well, and a fine thing when it is happily chomping in the field. But what happens when it grows horns, turns nasty and demands that you feed it more and look after it better?”

That was a question raised in an article published in The Age, one of Australia’s oldest and most reputable newspapers, back in 2008. At the time, Australia was seeing an exponential growth in international enrolment that made the then-$12.5 billion international education sector its third-largest export after coal and iron.

“There is pressure on the industry from without and within. Increasing competition from foreign universities in the global race for market share, Australian universities at capacity, and a growing perception that Australia’s international students have been exploited on one hand, and neglected on the other, are biting hard,” the story continued.

There were other reports about international students in Australia being “underpaid and exploited” as a labour underclass, of students struggling with social isolation, feeling unhappy with the immigration prospects and facing “severe overcrowding” in rooming houses, including one extreme case where 48 students were living in a six-bedroom property.

Canada has been following a similar trajectory, some say.

The pandemic has further exposed international students’ precariousness and our country’s disjointed education and immigration systems, which leave students disillusioned amid a patchwork of support that relies on the goodwill of the schools, employers and local communities.

More and more international students in Canada are publicly complaining about exploitation and wage thefts by bad employers and landlords, the financial and emotional hardship of the journey, and the unfulfilled immigration dream sold to them by unscrupulous education recruiters.

Increasingly, there’s a recognition that what they have been promised is not exactly what they’re getting. while studying in Canada is not a guaranteed pathway for permanent residence that many expect.

It’s led to a growing chorus of voices calling on the Canadian government to refresh its strategy to ensure its international enrolment growth is sustainable and its appeal as a destination of choice will last.

But what would a reset, recalibrated international student program look like in Canada?

There is some no shortage of possibilities.

Resetting Canada’s international education strategy

The Canadian government launched an aggressive campaign in 2014 to boost its annual number of international students to more than 450,000 by 2022.

The country has long surpassed that goal.

Last year, there were 845,930 valid study permit holders in Canada, which rose to 917,445 as of Sept. 30 of this year.

International students, through their spending and tuition, contribute $22 billion to the Canadian economy and support 170,000 jobs in the country.

Those international students, who typically pay up to four times more in tuition than their domestic counterparts, are a godsend to many Canadian colleges and universities to help fill classroom seats and keep courses open for domestic students who otherwise would’ve had fewer options from which to choose. They are also embraced by employers desperate for temporary help at gas stations, restaurants and factories to keep businesses running.

Yet there have been increasing public calls for the federal government to better align academic goals, Canada’s economic needs and the interests of students.

The RBC has recently recommended Ottawa to be more strategic in leveraging and expanding its international student pool in the global race for skilled workers post-pandemic; the Conference Board of Canada in a separate report urged better co-ordination to ensure the number of international students admitted are in line with thelevel of permanent residents admitted each year to avoid further “friction.”

Australia moved to reset its own system.

International enrolment there had blossomed from 256,553 in 2002 to 583,483 in 2009 as migrants were drawn by the opportunities to work and stay in the country permanently before Canberra decided to rein in an unruly sector by “desegregating education and immigration.”

Australian officials began asking education institutions to register international education agents who worked for them and to review their performances based on student enrolment outcomes.

The bar for permanent residence was raised and limited to those who completed degree-level programs, postgraduate programs and regulated professions such as nursing, engineering and social work.

All applicants must submit a statement detailing their personal circumstances and why they pursue a particular program in Australia. Each is assessed based on the study plan, as well as factors such as the economic situation, military service commitments and even political and civil unrest in the person’s home country to make sure they are “genuine temporary entrants.”

Today, international education is still worth about $34 billion (Canadian) to Australia’s economy, with 418,168 in higher education out of 882,482 students in international enrolment in 2020. The rest were mainly in language training and vocational schools.

International students, meanwhile, go where the opportunities are. Experts say students traditionally turn to other jurisdictions with fewer perceived barriers when countries such as Australia restrict the pipeline.

Students “are using commercial agents to find the cheapest, most affordable routes there are,” says Chris Ziguras, a professor at RMIT University in Melbourne, who studies the globalization of education.

“At the moment, I think there’s a lot of students clearly voting with their feet and choosing that pathway into Canada over other pathways which are more expensive, more difficult and more restrictive. And that’s why we’re seeing the bulge there.”

A patchwork of settlement supports for foreign students

Noor Azrieh didn’t know anyone in Canada when she came to Carleton University in 2018 for a four-year journalism and human rights program. The 22-year-old Lebanese says she has had issues finding housing and skilled jobs because of her temporary status.

Landlords would often ask for six-to-eight-month rent deposits and demand a Canadian guarantor, while employers lost interest in hiring her once they found out she was here on a time-limited post-graduate work permit.

“It feels like you are doing this entirely alone. And maybe that’s just how it is,” says Azrieh, who works full time as an associate producer at CANADALAND. “Maybe I wasn’t ready to move across the country, across the globe, to a country that I didn’t know. But it felt like I was doing everything alone.”

.Colleges and universities are educational institutions, and some don’t have the capacity to properly support international students, who lack access to the kind of settlement services designed exclusively for permanent residents.

In light of the service gaps, immigrant agencies in B.C. now provide support for international students and temporary foreign workers through one-on-one information and referral, workshops and support groups.

Nova Scotia also launched a pilot program recently that offers international students in their final year help with career development opportunities and community connections to successfully transition to permanent residence.

However, these supports are piecemeal and it’s unclear who is responsible for the costs and the students’ well-being, says Lisa Brunner, a University of British Columbia doctoral student, whose research focuses on immigration, higher education and internationalization.

“If you’re coming from an institution’s perspective, my goal is to support students in their education and their experience in Canada, versus the government saying, ‘OK, we want to support this person because they’re a future immigrant and we want to retain them,’ ” she says.

“Those are two different types of services.

“The way it’s structured now works well for the government, because essentially the students themselves are responsible for the settlement process. Either they acquire the capital that’s necessary to succeed in the labour market to qualify for permanent residence or they don’t. In this way, the government doesn’t have to fund the services.”

“We all acknowledge giving access to students to those (settlement and support) services from the beginning of their journeys would be a tremendous return on investment for Canada,” says Larissa Bezo, president and CEO of the Canadian Bureau for International Education, a not-for-profit organization that aims to promote and advance Canadian international education.

“There’s a shared responsibility that we have … And in a federation like ours, that’s complex. I’m under no illusion. But we need to do a better job of connecting these dots.”

Coming out of the pandemic, Bezo says, Canada’s global brand has remained strong as Canadian governments and the sector pivoted in supporting international students through the crisis as other countries such as Australia asked their students to go home.

Clear messaging to international students

Balraj Kahlon, who co-founded One Voice Canada in British Columbia in 2019 to support and advocate for international students, says Canada’s international education strategy has been “ruthlessly” successful.

“The whole objective of international education is just to make money and to grow the economy. It has really little to do with education,” says Kahlon. “If we’re honest about what the international education strategy is, it is just to raise Canada’s GDP.”

He says the country’s international enrolment has increasingly been coming from the working poor in developing countries, lured by Canada’s relatively low tuition fees, the chance to work and make money to pay off family loans for the studies, and sometimes misinformation by unscrupulous education agents about the direct pathway for permanent residence.

He says many international students these days are pursuing the cheaper and shorter programs at colleges with the sole intent of immigration, even if they know they can’t afford the tuition fees and their courses won’t get them beyond a warehouse, factory or retail job.

Yet, he says many can’t resist the allure of the opportunity for permanent residence and a life toiling in low-wage, low-skilled jobs in Canada that still pay more than what they would earn back home.

If the international education strategy really aims to attract the best and the brightest, he says, permanent residency should be limited to the students who are at the top in their fields by lowering their tuition and making schooling affordable to them.

“Until you get rid of the profit motive, problems are going to keep coming, because the incentive is always just more numbers,” says Kahlon.

Sixty per cent of international students do plan to apply for permanent residence in Canada, but only three in 10 international students who entered the country in 2000 or later ended up obtaining permanent residence within 10 years.

While some fail to complete their education or secure employment for immigration, others find opportunities elsewhere and leave.

“Higher-education admission policies and procedures have a very different goal than the admission criteria for economic immigrants,” says Grunner, the UBC researcher. “That difference is not always clear to students before they come to Canada.

“The message they get is that Canada wants international students. That’s the policy message that gets communicated. International students are desired by Canada for their labour. We got that message very clear because it says that international students can now work for the next year with unlimited hours. And international students are desired as potential immigrants.”

Diversifying where and what students choose to study

Paul Davidson, president of Universities Canada, says there is capacity to absorb more international students, though that capacity isn’t evenly distributed across the country.

Governments, education institutions, immigrant settlement agencies, local communities and employers all have a stake in ensuring international students’ experience and well-being, he says.

“It’s really important that international students get credible information and are supported in every step of their training,” says Davidson, whose organization is the voice for 93 Canadian universities. “There are people making false claims about what their experience in Canada will be and we need to call that out.”

Denise Amyot, his counterpart at Colleges and Institutes Canada, says the federal government not only needs to diversify the source of international students here (currently 35 per cent from India; 17 per cent from China; and four per cent from France), but also where and what they choose to study.

Her organization released a report last year, calling for new permanent residency streams and supports for colleges to improve their labour market outcomes.

“I would be in favour of accelerating permanent residency for students that are in the areas of skills that we need,” says Amyot, who also would like to see international students be eligible for government-funded co-op and job programs.

“It’s important that students do their homework (and ask), ‘How I will be integrated into the community,’ where they look at the best possible scenario for what they want to do and what’s their intentions moving forward.”

Global Affairs Canada says the government has aimed to diversify the countries of origin of its international students, promote study opportunities, especially outside of major urban centres, and showcase sectors to highlight areas of labour shortages and encourage study in those fields through digital marketing initiatives.

Several targeted international ad campaigns will be carried out to promote programs in STEM, artificial intelligence and quantum technologies, the department says. Consultations are underway to renew the country’s international education strategy.

Striking a balance

Sana Banu, an international student from India, can’t say enough about the amazing experience she’s had at Kitchener, Ont.-based Conestoga College, despite all the challenges her peers face and a pathway to permanent residence that’s full of pitfalls.

It has given her experience that has pushed her out of her comfort zone, says the 29-year-old, who came here in 2018 to study marketing and communication with an undergrad degree and eight years of work experience in advertising back home.

International students are a diverse group, each with their expectations and intentions, and it’s impossible to generalize everyone’s experience.

To Banu, the issues come down to equity — whether it’s about the hefty and uncapped international tuition fees or job opportunities that usually favour permanent residents and citizens.

“The relationship shouldn’t be predatory,” says Banu, president and CEO of Conestoga’s student association, who was recently invited to apply for permanent residence. “It’s a mutually beneficial relationship that international students provide to Canada and Canada provides to international students.

“It’s important that everybody sees the human side of an international student rather than just as a resource to fill your economic gaps and contribute to your economy exclusively. They are humans, who are coming here with expectations, dreams and hopes. And you could do a lot more in treating them with more dignity, equity and compassion.”

Source: How Canada can fix its ‘predatory’ relationship with international students

Why universities are trying to recruit overseas students from as many places as possible

Clear demonstration of just how much a business this is and that like any trade, diversification needed to reduce risks of changes in demand or political factors (e.g., Saudi Arabian students after the infamous Tweet):

Canadian universities are riding a wave of popularity as destinations of choice for overseas students.

But the high-water moment comes with risks. Of 356,035 Canadian study permits issued to international students at post-secondary institutions in 2018 alone, 54.1per cent went to students from only two countries: India and China.

“The tide is high, but there’s no telling when the tide goes out,” says Craig Riggs, editor of ICEF Monitor, a leading industry publication that tracks global trends in higher education.

To safeguard against geopolitical uncertainties, and to counter stiff global competition for international students, Canadian universities are adding scholarships, hiring education agents, opening overseas offices, establishing overseas partnerships and recruiting alumni as word-of-mouth ambassadors. Fuelling the effort is a five-year, $148-million federal government plan, announced in August 2019, to expand study abroad by Canadian undergraduates, diversify where overseas students come from and where they study in Canada, and to support Canadian institutions in forming partnerships with their counterparts in other countries.

The goals of this plan differ from those of the federal government’s previous five-year international education strategy, announced in 2014, which emphasized growth. One reason: by 2018, the post-secondary sector had shot past the government’s goal to add 450,000 international students by 2022. For universities alone, recent growth in demand from overseas students has been remarkable. Last year, the federal government issued 120,000 permits for international students to attend university, a 50 per cent jump in volume from 2015. China and India were the top two sending countries for the post-secondary sector as a whole, but for universities they accounted for 48.5 per cent of total study permits last year.

The government’s new focus for the next five years, says Riggs, “is less on growth, more on diversification, and more on strengthening the quality of the students’ experience during and after their studies.”

In short, the hunt is on for top students—not only from China and India—to enrich campus life and spread the word back home about Canada as an attractive study destination.

By that measure, Kenya-born Odero Otieno fits the bill for any Canadian university.

One of six children whose parents never completed high school, the 24-year-old student from Homa Bay in western Kenya had a fistful of accomplishments before he chose to study abroad. He scored top marks on national high school exams in Kenya, became principal of a girl’s school in his home city and pursued several entrepreneurial ventures.

In 2016, he left Africa for the first time to study at McGill University on a full scholarship from the MasterCard Foundation Scholars Program for promising young leaders from Africa. A foundation partner since 2013, McGill plans to enrol 91 young African scholars over 10 years.

Last year, McGill recruited more than 12,500 students from 156 countries, led by China, the United States and France, but had a limited presence in Africa. No one country comprised more than 22 per cent of the total.

“This [relationship with MasterCard] is a way for us to really prime the pump in terms of getting [African] countries up in our participation,” says Fabrice Labeau, deputy provost of student life and learning at McGill. He describes sub-Saharan Africa as “clearly an under-represented region in terms of nationalities” at his university.

Otieno, who graduates next year with a bachelor in engineering and a minor in technological entrepreneurship, says the academic and emotional support from McGill and foundation staff helped him secure internships in Canada, the United States and Kenya. A stint at Google in San Francisco convinced him to build his own company, he says, not work for others.

This fall, he announced plans to open a Toronto-based company developing software for African consumers to use mobile phones to make cost-saving purchases from authorized pharmacies.

He credits McGill with building his confidence.

“Just the fact that I am a McGill student makes me think I am a global scholar or leader and makes me want to do so many things,” says Otieno. When he is back in Kenya, prospective students are eager to hear about his experiences in Canada and, on his return to Montreal, they follow him on Facebook for his posts about academic life on campus.

For universities, a single event last year underscored the reality that diversifying their sources for international students, however necessary, is not without pain.

In a 2018 diplomatic spat with Ottawa, the government of Saudi Arabia abruptly cancelled funding for its post-secondary students in Canada, ordering many to leave their studies.

“The Saudi experience galvanized [federal] government attention,” says Paul Davidson, president of Universities Canada, crediting the Prime Minister’s Office and senior trade officials for the new, muscular international education strategy. “It has been a challenge in a crowded public policy environment for people to recognize the economic value of international students.”

Their value is undisputed, adds Larissa Bezo, president and chief executive officer of the Canadian Bureau for International Education, whose members include universities, colleges, language schools and others recruiting from abroad.

“The more diverse the campus, the richer the learning environment,” she says. Students from abroad often supplement domestic class sizes, making it easier for universities to offer specialty courses. As well, says Bezo, international students who stay and work after graduation contribute to the economy.

They also represent a significant source of revenue.

“Why universities have been so active in recruiting internationally is that the demographics are not very favourable at all,” says Pedro Antunes, chief economist for the Conference Board of Canada. He cites the current demographic dip in the cohort of 17- to 24-year-old domestic students eligible for college or university. He expects a rebound in the population of 17- to 24-year-olds to begin in 2025.

For university leaders, the Saudi incident had consequences in and beyond the classroom.

“The impact on us was significant academically and financially, and reflects the importance of being able to have a diversified student population,” says Robert Summerby-Murray, president of Saint Mary’s University in Halifax. Of about 8,000 Saudi students in Canada, about 100 were studying at his school. The pullout translated to a $2-million loss in revenue, he adds.

What cushioned the financial blow for Saint Mary’s was its growing use of agreements with universities in prime markets such as Asia and Latin America for faculty and student exchanges. They often open doors to recruitment and have helped the school attract students from 115 countries. The school also relies on its own recruiters and overseas agents to visit high schools abroad to identify top candidates.

In Honduras, Mary Navas heard about Halifax when another Nova Scotia university paid a visit to her high school. She knew little of Canada’s East Coast and had turned down a scholarship to study in the United States largely because it was a top destination for many of her friends.

“I am into meeting new people and learning about new cultures,” she says.

In fall 2015, on her first day of class at Saint Mary’s Sobey School of Business, she recalls the professor asking students to name their homelands. “We had 15 countries in a class of 45 students,” she says. “That told me about the amazing opportunity [that] I was going to have here at Saint Mary’s … and that I had found what I wanted in intercultural learning.”

Currently president of her university’s student association, Navas plans to stay and work in Halifax after graduation next spring. When she talks to high school students in Honduras, she brings brochures from St. Mary’s to raise its profile. “At my high school, we mostly heard from the United States and not that much from Canada as a whole.”

At the University of Toronto, which has racked up record levels of applications from almost all parts of the world over the past six years, diversification is more than a numbers game, says Ted Sargent, vice-president, international.

“Our strategy on diversification reflects two goals: talent [spotting] and global engagement for all our students,” he says.

Last year, U of T announced an agreement with Tata Trusts, one of India’s biggest charitable organizations, for an urban research centre and entrepreneurship hub in India. “This is an opportunity for U of T faculty and students to engage reciprocally with leading scholars, students and entrepreneurs in India,” says Sargent.

With a fourfold increase in applications from India over the past five years, he adds, “it makes sense for us to increase our presence.” Over the same period, U of T also recorded a threefold rise in applications from Indonesia, a twofold jump from South Korea and a 52 per cent rise from Latin America, including Mexico.

The university, which generates 34 per cent of its revenues from international students, has other weapons for diversifying its international profile.

One is reputation: this year, U of T climbed three spots to number 18 in the Times Higher Education global university rankings, and for the fifth consecutive time it is No. 1 in Maclean’s ranking for reputation. Another is its introduction of globally competitive scholarships to attract international high achievers. The university’s Lester B. Pearson Scholarship Program, announced in 2017, provides $60,000 a year for tuition and other costs to an overseas student demonstrating academic excellence and leadership. The program selects 37 recipients a year and “was a great way to announce to the world the U of T’s global engagement strategy,” says Sargent.

Not every Canadian university has U of T’s resources or its location advantage.

At the University of Regina, students come from more than 100 countries, but mainly from India and China. Regina also saw a precipitous drop in Saudi student enrolment last year. Years ago, a once-reliable source of revenue dried up when Nigeria cancelled funding for its scholarship students.

Unpredictable events beyond a university’s control require officials to learn to be nimble, says Livia Castellanos, associate vice-president, international, at Regina.

In August, shortly after the federal government added Pakistan (and later Morocco and Senegal) to a select group of countries eligible for streamlined processing of study permit applications, Castellanos flew to Islamabad to meet Pakistani counterparts and Canadian trade officials to discuss recruitment opportunities for fall 2020.

“I never sit comfortably with the [student] population I have,” she says. “I am preparing the ground for the next market.”

As a mid-size Prairie university far from Canada’s major cities, Regina seeks out niche opportunities abroad. For example, when searching for top students, Castellanos makes a point of visiting smaller cities in Mexico that would likely be bypassed by larger institutional rivals in Canada. In one successful tactic, Regina invites students to attend for a semester before committing to a full-time program.

Earlier this year, Marco Aurélio dos Santos, a student at Santa Catarina State University in Joinville, Brazil, accepted a $7,200-scholarship from the Canadian government for young Latin American leaders. His semester-long scholarship was tenable at Regina, which had a partnership agreement with his university.

Last January, he left Brazil with temperatures of 30° C, arriving in Regina where the thermometer registered -26° C. “I had heard about Prairie hospitality, that it was a more comfortable environment and Regina was not a big city,” he says. “I decided I wanted to go there.”

Buoyed by support and encouragement from professors and staff, dos Santos decided to stay at Regina this fall for a two-year master’s degree in philosophy that he hopes could lead to a career in consulting.

Meanwhile, even small undergraduate universities set up overseas offices to raise their profiles.

In 2017, Vancouver Island University opened a recruitment office in Vietnam, adding to locations in Germany, China and India.

In 2017-18, VIU recruited 96 students from Vietnam (eligible for fast-track processing of student study permits to Canada); up from 12 in 2013-14.

“There has been a sea change,” says Philip Oxhorn, dean of international education at VIU. “Vietnam is beginning to emerge as a major centre of students.” This November, his office plans to open an office in Ecuador to capitalize on Latin American interest in study alternatives to the United States.

But for diversification to succeed, university officials recognize that they need to play a long game—to recruit the right students, give them a memorable campus experience and stay connected with them when they return home.

“It’s a virtuous cycle,” says Sean Van Koughnett, associate vice-president and dean of students at McMaster University. “We have to provide the best possible experience and that is going to be a recruitment tool for us.” Over the past six years, McMaster has expanded supports for overseas students before, during and after their studies.

In August, Marissa Amaradhasa arrived from Malaysia to begin her first-year studies at McMaster. At Toronto’s Pearson Airport, she and other incoming international students were greeted by a welcoming committee of Mac students dressed in orange shirts.

Later, university officials took Amaradhasa and fellow newcomers on a tour of Hamilton, complete with ice cream and roller-skating, helped them set up bank accounts and held orientation events to introduce them to academic and social life on campus. The university also offers a buddy system to connect freshmen and upper-year students from the same country.

“It’s been an amazing welcome,” says Amaradhasa, a first-time visitor to Canada. “It has helped make the transition as an international student very easy.”

Source: Why universities are trying to recruit overseas students from as many places as possible